Case Study / Brand identities

Crafting identities that communicate brand essence

A successfully defined brand identity displays your values, strength and core purpose. We create brands that represent your reputation and leave a positive legacy in the viewer’s mind. As an example, our brand identity for Applied Healthcare Solutions communicates the combined attention the company pays to customer care and clinical governance. This kind of result is only possible because we work closely with our clients to make sure we capture the heart of what distinguishes their offering from the rest. But our commitment doesn't end there: we also test our brand identities thoroughly so that they work across a variety of media, from a mono version on a business card to large-scale acrylic signage. Built into our brands is the flexibility to cater for all types of media.

Adaptable versions
  • Vectors are mathematical shapes that can be scaled infinitely to provide versions from the size of a business card to a billboard on a skyscraper
  • Pixel versions can be rasterized and converted from vectors for use on digital output such as websites

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